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The Global Halal Food market – Riding a Wave of Growth

The literal meaning of the Arabic word 'Halal' is permissible. It is used in reference to food and drinks that are permissible for Muslims under Islamic Law, as defined in the Koran. It lays down instructions specifying what food can be consumed as well as the method of preparation, addressing mostly meat items and animal tissue. For example, the Islamic form of slaughtering animals involves killing by a cut to the windpipe, carotid artery and jugular vein.

Muslim consumers now contribute to a growing demand for high quality and varied Halal food. The Halal certification is a polish deli. concern for the 1. 6 billion global Muslim population because many Muslims live in non-Muslim majority countries where Halal-certified food is at times hard to find or where the authenticity of the certification might be questionable.

Growth potential

What is driving the rapid growth in the Halal food market?

Rise in Muslim population

According to research released in 2015, Muslims currently make up about a quarter (23. 2 percent) of the global population. The study further states that the rise in the Muslim population is due to a younger demographic - many Muslims live in countries with low median ages like Indonesia, India and Pakistan - and on-going improvements in infant mortality rates. With the rise of the Muslim consumer, food-service chains such as KFC and Nando's now have Halal outlets, while Pizza Express uses Halal chicken and supermarkets in Europe are stocking up on frozen Halal foods.

Higher disposable income

Increasing income levels among the Muslim population are fuelling demand for new and differentiated Halal food. A growing Muslim population as well as economic development in countries with large populations of Muslims makes this a lucrative segment to invest in. For example, the combined disposable income of an American Muslim in 2012 amounted to USD98 billion.

Growing awareness and demand

The awareness factor is at play for both the Muslim as well as non-Muslim population. The former is becoming increasingly aware of their religious obligations while some experts believe that the latter are expected to shift towards Halal food due to rising concerns about unhygienic and unhealthy food. For instance, Halal meat accounts for about 15 per cent of total meat sales in the united kingdom (2. 6 billion British pounds), which is far higher than the proportion of Muslims in Britain (which is approximately five per cent).

Non-food Halal market opportunities

Halal products are not all relating to meat. The evolving lifestyle and increase in purchasing powers of Muslims mean that there is growing demand for products that conform to Islamic dietary laws. As the Halal industry continues to expand beyond the food sector there are many industries that stand to benefit which include:

Cosmetic and personal care

More consumers are aware that cosmetics might contain alcoholic substances or products derived from animals forbidden by Islam. According to 2013 data, the Halal cosmetics and personal care market is worth approximately USD13 billion with an annual growth rate of 12 percent.

Pharmaceutical and healthcare

Halal pharma and healthcare products are in demand not just from Muslims but also from non-Muslims who value wellness products that do not harm the body in the long-term. That is why industry players are willing to change ingredients and manufacturing methods to cater to this demand. As at 2013, the Halal pharmaceutical market was estimated at USD34 billion - and growing.

Tourism

Recently gaining popularity, this kind of tourism refers to hospitality services and products in accordance with Islamic practices. Traditionally, Halal tourism has been commonly associated with umrah, hajj and pilgrimage. The changing preferences of Muslims for travel destinations, growing affluent middle-class consumers and rise in degree of interconnectivity make travel convenient. This puts the Halal tourism market at USD137 billion in 2014.

Apparel

Fashion houses in Paris and Milan have noticed the commercial potential for Muslim women's clothing that respects religious sentiments yet incorporates elements of good taste and style. According to a report in 2012, the Muslim fashion industry would be equivalent to USD96 billion if half of the Muslims' across the globe (1. 6 billion) spent USD120 on clothing annually.

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